Personality is used to influence not just a strategy, but also design and verbal communication. The more consistently it is used, the more consumers feel they “know” the brand and the consistency makes building a relationship with that brand easy.
At the most basic level package design aids recognition, which is particularly important because consumers buy habitually. The key elements that represent your entrepreneurial brand and product are essential to your launch.
Given the importance of packaging in shaping consumers’ purchase decisions and as an enduring consumer touchpoint, package design is a great opportunity to embed memorable qualities and gain acceptance.