Beautyworld Middle East

Gerresheimer presents its latest glass packaging trendsetters at Beautyworld Middle East in Dubai

At the largest international trade fair in the Middle East for cosmetic products, Beautyworld Middle East, more than 700 manufacturer and traders display the latest industry trends on June 1 – 3, 2010. The Gerresheimer Group will present its up-to-the-minute range of perfumery and cosmetics packaging to the specialist public at the Dubai International Convention and Exhibition Centre (Stand 6C29). The packaging manufactured in Europe and China is particularly captivating because of its high quality and innovative design. Gerresheimer knows better than practically anyone else how to create new design effects again and again through masterly combinations of shapes, colors and finishes. Its constant innovations in the packaging market have made the Gerresheimer Group one of the most important partners for the perfumery and cosmetics industry worldwide. In the Asian market in particular the Group is steadily growing in importance for the local partners in the pharma and cosmetics industry. Representatives of the Group’s Chinese subsidiary will therefore attend the trade fair for the first time and exhibit products tailored specially to the Asian market. The Group enjoys a convincing worldwide reputation for its wide and highly specialized competence spectrum and serves both the prestige cosmetics segment as well as the sophisticated mass market. In packaging design, functionality is not the only consideration. What is even more important is to create harmony between the contents and the packaging. Right on time for the 2010 FIFA World Soccer Championship in South Africa, Gerresheimer has produced a flacon for the new men’s fragrance from the sports goods manufacturer adidas. The perfume captivates with its sporty dry masculine note highlighted by the black-sprayed clear glass. The flacon is adorned by a label with delta-shaped color spectra in eleven colors. These represent the eleven languages of South Africa – and the eleven players in a soccer team. How well Gerresheimer understands the art of highlighting the characteristics of the precious contents through the packaging is also shown by the flacon which it recently produced for the fragrance “Chiffon” from the Swedish manufacturer “Oriflame”. The artistically inward twisting flacon is reminiscent of the falling folds of a billowing garment, and lively asymmetries are created by fine and delicate etching on the glass surface. About Gerresheimer Gerresheimer is an internationally leading manufacturer of high-quality specialty products made of glass and plastic for the global pharma & healthcare industry. Our wide product spectrum ranges from pharmaceutical vials to complex drug delivery systems, such as syringe systems, insulin pens and inhalers, for safe dosage and application. Together with our partners we develop solutions which set standards and have role-model status throughout their respective business sectors. Smaller shares of the business are attributable to products for the cosmetics industry. Our Group of companies achieves in Europe, North and South America and Asia sales of about €1 billion and employs around 9,400 people. Through top-class technologies, convincing innovations and targeted investments we are systematically expanding our strong market position. P.S.: If required, we can send you high-resolution data. Reprint free of charge. Please send specimen copy to Gerresheimer. © Gerresheimer AG Contact Jens Kürten Director Corporate Communication & Marketing Telephone +49 211 6181-250 Telefax +49 211 6181-241 e-mail j.kuerten@gerresheimer.com