P&G is testing a new line of products that refreshes clothing so that people can re-wear clothes without washing them. Bruce Horovitz, USA TODAY+

The Welsh Whisky Company, known for its fruity whisky/modern packaging, is campaigning to establish St David’s Day as a public holiday. Michael Kavanagh, FT.com +

Canada’s So Nice organic soy beverages will now sport the Canada Organic logo, helping confirm its authenticity. packagedesign.com +

In addition to a new line of tea-lattes, Caribou Coffee unveiled its new rebranded logo, signage, packaging and decor. Mark Brandau, Nation's Restaurant News +

Marketing companies pay young children for their opinions of, and sometimes promotion of unhealthy foods and beverages. Karen Collier, Herald Sun + 

Maison Le Grand's squeezable sauces, Marathon of Miracles snack bars & Moleskine wine/food journals are reviewed by the Chicago Journal. Fauzia Arain, Tribune newspapers +

At the annual Coffee Fest in NJ, Dr. Smoothie Brands will unveil a new item in their product line up - Whole Lotta Toffee. packagedesign.com +

A new study has found that 69% of popular movies contain product placement, most being unhealthy candy, snacks and beverages. Bill Hendrick, WEbMD +

Croda Polymer Additives unveiled a new a new PET slip concentrate that will help reduce surface friction. Modern Plastics Worldwide + 

The EX TRACTS award for Best Packaging at the New York International Gift Fair went to Kalologie Skincare. packagedesign.com +