Martha Seidner, Vice President of Smith Design
After 20 years in the brand ID and package design business, I thought I’d  share some random musings and observations.

Package Design Systems: Building Consumer Confidence & Trust.

Ted Mininni is president of Design Force, Inc.
Package design can no longer be approached as a one-off challenge requiring a solution. That approach fails to leverage the full power of brands because it fails to lead to consumer brand recognition.

BODY BUILDING PRODUCTS: The Power of Packaging

JS, Editor in Chief
A dietary supplement that promises greater lean muscle retention and precision targeted fat loss…In this ever-growing category it is more important and more difficult than ever to be impactful with your message and design.

Proud Pleasures: Support family farming. Save the environment. Drink mind-blowing coffee.

The Product Pasha
Chalk it up to my Brazilian roots, but coffee is one thing I won’t compromise on. So it’s a pleasure to announce that I’ve found what just might be the best coffee I’ve ever tried: Counter Culture’s Idido Misty Valley Ethiopian Yirgacheffe.

The Green Scene:
Pangea Organics Makes Being Green Beautiful

The Product Pasha
There are many companies out there investing in natural and organic ingredients for their beauty products, but very few take the 'green' concept to all aspects of production. 

There is a lot of resemblance between visual cues and language across the range, & especially within the same category.

Interesting that Coca-Cola would go with a similar type style as the new pepsi logotype...

Based upon the blogs and comments I have read over the past month, it seems like a lot of people like the cleaner flat look and consider it a breath of fresh air…

The integration of the fruit makes it very difficult to decipher whether this is an edible/food or household product. As a parent, I know it is my responsibility to keep kids away from household items such as this product...

High-Octane Brand Identity

Package Design Magazine recently featured in their eSolutions newsletter a new package design for: LifeStyles X2TM condom.