Random Musings on Package Design

Martha Seidner, Vice President of Smith Design
After 20 years in the brand ID and package design business, I thought I’d  share some random musings and observations.

Package Design Systems: Building Consumer Confidence & Trust.

Ted Mininni is president of Design Force, Inc.
Package design can no longer be approached as a one-off challenge requiring a solution. That approach fails to leverage the full power of brands because it fails to lead to consumer brand recognition.

BODY BUILDING PRODUCTS: The Power of Packaging

JS, Editor in Chief
A dietary supplement that promises greater lean muscle retention and precision targeted fat loss…In this ever-growing category it is more important and more difficult than ever to be impactful with your message and design.

Proud Pleasures: Support family farming. Save the environment. Drink mind-blowing coffee.

The Product Pasha
Chalk it up to my Brazilian roots, but coffee is one thing I won’t compromise on. So it’s a pleasure to announce that I’ve found what just might be the best coffee I’ve ever tried: Counter Culture’s Idido Misty Valley Ethiopian Yirgacheffe.