NEW Biotrue™ Multi-Purpose Lens Solution

Bausch + Lomb is very excited to announce its first new product in five years, Biotrue™ multi-purpose contact lens solution. Biotrue™ multi-purpose solution is available in a clear bottle, allowing contact lens wearers to see exactly how much solution is remaining. The packaging combines enhanced consumer convenience with a fresher and cleaner design. The clear bottle allows users to examine purity of the solution and see how much is left with a "run out" indicator. Additionally, the bottle uses PET, a recyclable plastic material that provides consumers with an environmental friendly choice.

Biotrue™ is formulated to work like your eyes. By studying how the eye naturally works to clean, hydrate, and keep itself healthy, Bausch + Lomb developed a unique and innovative solution to provide outstanding lens care that goes beyond cleaning your contact lens. Biotrue™ multi-purpose contact lens solution is the only solution that has a lubricant found naturally in your eyes, matches the pH of healthy tears and keeps certain beneficial tear proteins active.

Biotrue™ is now available at Target and Kroger stores nationwide and by July 1, Biotrue™ will be available at retail stores across the U.S.

For more information contact:
Allison Goldberg
Edelman Health
250 Hudson Street, NY, NY 10013
p 212-642-7774 / f 212-704-0117
Allison.Goldberg@Edelman.com