Retro Packaging is the trend this summer

Based upon the blogs and comments I have read over the past month, it seems like a lot of people like the cleaner flat look and consider it a breath of fresh air…….until everyone does it and then the fresh air is clouded with smog and everyone’s just choking on it. I suspect retro as "new" in mass will run its course, then on to the next new thing. Borrowing from the past can sometimes feel optimistic fresh. It would be cool for companies to look beyond the graphic design when making a retro package. Consider of how printing capabilities determined what was achievable then, the associatedcosts and the type of pack materials when the retro package was originally produced…it could lead to new insights and ideas. view retro packaging ~ packagedesign.com staff