A dietary supplement that promises greater lean muscle retention and precision targeted fat loss…a dietary supplement that has been clinically proven to inhibit the production of myostatin, a genetic protein responsible for limiting muscle growth in humans…and protein bars for carb conscious body builders. These are all the standard products you will find at a body-building supplement store. In this ever-growing category it is more important and more difficult than ever to be impactful with your message and design, whether you’re selling at GNC or online. This means employing graphic elements that are relevant to consumers of the category, such as bold, powerful visuals, large product claims, strong, sans serif type, and printing on foil/metallic substrates. At the same time, to break through the clutter of the supplements on-shelf, it is important to introduce new elements to differentiate brands.  When it comes to this category, men are very aspirational - they want claims and results that are reinforced with visual cues. Taste and range of selection are also important to the supplements consumer.  The challenge is how to prioritize messaging so it does not seem like just a myriad of copy and information on the label.  Here are some examples of body building supplements that made use of a strong logo to not only draw the consumer to the benefits of the products (ex. carb conscious, zero trans fat and grams of protein), but to also appeal strongly to the unique benefit.  Also, in light of the product category, these products maintain a masculine color scheme by using colors like reds, blacks and silvers. Would I consider every one of these examples of good package design & execution?  No. But I do believe them all to be extremely forceful at shelf and successfully on mark to attract their primary target audience – male body builders.  ~ JS, Editor in Chief