landing10.jpg
landing2.jpg
landing2.jpg
landing2.jpg
landing10.jpg

Archetypes


Packaging Personified

Create a meaningful brand persona & package design (starting at $2999)

 

 

SCROLL DOWN

Archetypes


Packaging Personified

Create a meaningful brand persona & package design (starting at $2999)

 

 

THE IMPORTANCE OF PACKAGING WITH
PERSONALITY

Given the importance of packaging in shaping consumers’ purchase decisions and as an enduring consumer touchpoint, package design is a great opportunity to embed memorable qualities and gain acceptance.

At the most basic level package design aids recognition, which is particularly important because consumers buy habitually. The key elements that represent your entrepreneurial brand and product are essential to your launch.

landing2.jpg

Defining Personas


CREATING A DISTINCT BRAND PERSONA THROUGH ARCHETYPES

SCROLL DOWN

Defining Personas


CREATING A DISTINCT BRAND PERSONA THROUGH ARCHETYPES


An effective way to define a brand's personality and story is through the use of archetypes. There are twelve specific archetypes that can be used to guide brand strategy. Identifying a brand with a story and something that is reliable will envoke emotion that consumers seek to gain from the brand.

Defining the archetype in the early stages of a product and package development can dramatically help steer the design process towards a successful execution that follows a main vision - and one that can extend beyond packaging into every touchpoint for your brand.

chart.png
landing2.jpg

Creating Personas


HOW WE CREATE
A DISTINCT PERSONA

SCROLL DOWN

Creating Personas


HOW WE CREATE
A DISTINCT PERSONA

Step 1: Brand Persona & Packaging Exercise

A package design can contribute significantly to expressing this in a visual, intuitive way. It is important to associate your brand with certain qualities that address consumers core motivations.  

Through a comprehensive online quiz, we will determine your product & brand's:

  • functional & emotional benefits
  • essence
  • personality
  • behaviors
  • belief system
  • packaging structure format

 

Step 2: Brand Pyramid & Archetypes Analysis

We will input the results of your Brand Persona and Packaging exercise into an algorithm which will then be analyzed by our team of verbal and visual strategists. The information will be distilled and compiled into a report containing the results of your answers as applied to a brand pyramid and archetype wheel.

Getting clarity on your archetype can accomplish several things:

  • help create a focused brand vision
  • reinforce a shared common ideal with your internal and external tribe
  • draw like-minded consumers as well as collaborators/partners
  • unify and create a consistent brand impression

STEP 3: FINAL PACKAGING CONCEPTS

10 days later, PackageDesign.com will provide 2 brand identity and package design concepts as a 3D render (to the structure outlined in results in step 2) that relate directly back to the visual and verbal attributes of your brand.*

*if you would like to take your package design to the next level (dieline, full layout & production mechanicals) contact us for a pricing menu for additional services.

 

landing2.jpg

Contact


CONTACT US

SCROLL DOWN

Contact


CONTACT US

 

Interested in
hearing more?

Contact us for details, pricing and case studies.

Please fill out the following form or email us at contact@packagedesign.com.

Name *
Name
Phone
Phone