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Competitive Laundry Detergent packaging design and getting the message across

Detergent Abuse -
Consumers tend to
overuse laundry detergent,
leading some brands to
develop better, easier to
read packaging. The
Wall Street Journal
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Misleading packaging to persuade consumers

Challenging Packagers
- Blogger Keith Campbell
discusses why some
packaging is just wrong.
Keith Campbell, On the
edge
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Bemis Flexible packaging news

In Demand Packaging
- Bemis Company, the
largest flexible packaging
company in the US, has
seen an increase in demand
in flexible packaging.
Rory Harrington, ConfectionaryNews.com
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New Nair Packaging Carton and tube Redesign News

New Nair Packaging -
Church & Dwight has added
several new products to
their hair removal product
line, all with new packaging.
Antoinette Alexander, Drug
Store News
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Supplement packaging news, consumer packaged goods

The Supplement Craze
- That debate continues
as to which – if any –
supplements should be
taken by consumers.
Melissa Bell, The
Associated Press
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Shake it - plastic packaging redesign

Pancake Mix Packaging
- UK’s Dr.Oetker unveiled a
new line of Shake It! Pancake
Mixes with packaging done
by Chilli. The Drum
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Kraft Foods Logo, Sustainable Packaging news

Kraft Loses Weight -
Kraft recently eliminated
enough materials to reach
its packaging reduction
goal two years ahead of
schedule. PR NewsWire +

Lipton Tea Packaging News

Unilever Digital
Campaign
- In China,
Unilever is increasing
their digital content with
an interactive campaign
for the lunar new year.
Normandy Madden,
Advertising Age
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ASDA packaging news

Reusable Packaging -
UK’s Asda is testing
reusable packaging for
fabric conditioner, which
can be reused up to 10
times. Fresh Plaza
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Mountain Dew Dewmocracy promotional packaging campaign

DEWmocracy 2 -  PepsiCo
is asking consumers to
help develop a new DEW
drink – from flavor to
packaging. brand-e.biz +

Coca Cola 2010 Olympic promotional packaging new

Open the Games. Open
Happiness.
- Coca-Cola
has partnered with the
Olympic Games and will
feature Olympic Games-
themed packaging, digital
content and advertising.
packagedesign.com
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Fancy Food Show news on gourmet packaging winners

Fancy Food Show
Highlights
- The editors
of The Gourmet Retailer
have provided a rundown
of the 35th annual Winter
Fancy Food Show. The
Gourmet Reatailer
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Barbie new career packaging designer

No Package Designer
Barbie?
- Mattel is asking
people to vote for Barbie’s
next career. Stephanie
Rogers, mnn
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Graham Packaging PET container

New PET Packaging -
In the UK, Graham
Packaging introduced a
new PET bottle mold for
antibacterial sprays and
gels. Simeon Goldstein,
packagingnews.co.uk
+

Arla Sustainable Eco-Friendly Milk bottle packaging with zero carbon footprint

Sweeter Green Packaging
- Arla Foods is closer to
making their packaging
carbon-zero by adding
sugar cane to its plastics.
the gorcer
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LOreal roll on applicator from RPC packaging

Fat Fighting Roll-on -
In the UK, L’Oreal chose
an applicator from RPC
Bramlage-Wiko for its
new anti-cellulite roll-on.
packagingnews.co.uk
+

Scotts Porage Oats packaging re-design and branding news

New Porage Packaging -
UK’s Scott’s Porage Oats
is debuting its first packaging
redesign since 1955.
The Drum
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Target Up and Up store brand packaging design news

Battle of the Brands
- Private Label Brands
continue to gain in
sales, challenging big
name brands. Jenni
Mintz, vcstar.com
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